General Motors has selected Kroymans Corporation B.V. to establish a European dealership network to sell Hummer models.
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Kroymans Corporation is based in Hilversum, the Netherlands, and is already the European distributor of Cadillac and Corvette vehicles.
A recently signed a letter of intent for a multi-year distribution agreement gives Kroymans exclusive rights to import and distribute Hummers into 27 European countries from late 2006.
Once a contract is signed, Kroymans plans to set up around 50 exclusive Hummer dealerships.
This will include 15 special centres in larger metropolitan areas. Kroymans, in cooperation with GM, will also develop dealer standards, assess dealer candidates, specify facilities requirements, and intends to integrate each existing dealer into the expanded distribution network provided they meet the required franchise standards.
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