Listen up and get ready for the arrival of some big ears at the upcoming Tokyo Motor Show.
The Japan Automobile Manufacturers Association, Inc. (JAMA) and the FM radio broadcasters TOKYO FM Broadcasting Co., Ltd. and J-WAVE, Inc. have produced “Mimi (ear) cars” equipped with huge ears as part of the publicity campaign for the 42nd Tokyo Motor Show 2011.
The Mimi car will listen to the opinions of a wide range of people mainly around Tokyo, under the theme “What kind of car will change the world?” The collected comments will be shared on radio and a website.
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There will be an unveiling and departing ceremony for the Mimi cars on September 26, 2011 at the Otemachi Sankei Building square.
Mimi cars are mounted with giant three-dimension FRP sculpted ears measuring maximum 140 cm in width and 210 cm in height. They will visit areas around Tokyo to collect people’s comments with IC recorder-embedded ears. We look forward to hearing more.
