The Thai domestic pickup truck market, including pickup-based passenger vehicles (PPVs), expanded by 6.4% to 127,501 units in the first four months of 2008 – according to unofficial data released by Toyota Motor Thailand. This compares with 119,870 units sold a year earlier.
Go deeper with GlobalData
There was a significant divergence in the performances of the individual manufacturers, despite the overall segment growth. Toyota outperformed strongly with a 10.6% rise in sales to 51,524 units – to consolidate its position at the top of the pickup truck segment. The figures include 4,977 sales of its pickup-based Fortuner SUV.
Isuzu, the pickup segment market leader until 2005, also put in a strong performance but has failed to gain ground on its fierce rival. In the four-month period its pickup truck sales rose by just over 8% to 45,940 units, including 2,872 Mu-7 SUV derivatives.
Mitsubishi’s Triton model made the strongest gain, with volumes rising by 14% to 9,010 units and Chevrolet’s sales rose by 1.5% to 4,206 units. Nissan’s sales of the Frontier pickup dropped marginally to 10,708 units, but the biggest loss was incurred by Ford and Mazda, with 3,026 units (-18%) and 3,087 units (-28%) respectively.
Tony Pugliese
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
