Boosted by what it called “exceptional demand” for the Fiesta, Ford Thailand announced overall September sales up 114% to 1,520 units. This was the local operation’s best monthly performance since December 2007.
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The Fiesta, built locally in the AutoAlliance joint venture plant that also makes Ford’s Ranger and Mazda’s BT-50 pickup trucks, finished its first full month of availability in Thailand with sales of 838 units and almost 3,500 orders on hand. Around 65% of Thai customers chose the fully equipped 1.6-litre Sport model, reflecting a global trend for high levels of features and options.
Thai buyers are also offered 1.4-litre Style and 1.6-litre Trend versions in five-door hatchback and four-door sedan body styles.
Ford Thailand claims several first-in-class features for the new model, including a connectivity package that features voice control paired with Bluetooth plus six-speed twin-clutch PowerShift automatic transmission.
Focus and Everest [SUV] sales increased 175% and 16% year on year last month.
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By GlobalDataFord is building a new plant in Thailand to make the redesigned Focus for ASEAN and Asia/Australia markets from 2012.
Ford Thailand recently launched a 24-hour spare parts guarantee programme and is expanding its dealer network to 100 locations by year-end.
