Mitsubishi Motors plans to launch production of its new generation of light pickups in Thailand in August next year, the Thai Board of Investment said on Wednesday.


According to Reuters, the state-run investment promotion agency said Mitsubishi’s new truck project would raise its Thai production capacity of light-commercial vehicles to 116,000 a year from 83,500 now.


Mitsubishi’s new small Thai-made trucks, of which 70% were to be exported, would replace its Strada series [also known in some markets as the Triton or L200], which had been produced at its Laem Chabang plant southeast of Bangkok since 1997, the Thai Board reportedly said in a statement.


Reuters said the Laem Chabang plant produced about 105,000 passenger cars and trucks in 2003, of which 34,148 were sold in Thailand.


The Thai Board said Mitsubishi would be able to import new machinery for its new truck assembly lines in Thailand duty free, the report added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Reuters noted that Mitsubishi, owned 37% by DaimlerChrysler , ranked fifth in vehicle sales in Thailand in 2003, trailing Toyota, Isuzu, Honda and Nissan.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now