Tata Motors’ luxury car manufacturer Jaguar Land Rover is studying the feasibility of setting up a regional assembly plant in South-east Asia, according to reports in Thailand.

Sanpong Chuenroj, managing director of Jaguar Land Rover Thailand, told local reporters that a regional assembly plant could allow dealers to cut prices by 20-40%, potentially raising annual sales in south-east Asia from 3,000 to 5,000 units.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

He added that Thailand and Malaysia were the front runners for the plant location. 

Thai distributor RMA group, which also has large scale vehicle modification operations for Ford and Land Rover in Chonburi, has proposed to become JLR’s regional assembler.

In Malaysia, local multi brand assembler Sime Darby already assembles the Land Rover Defender in limited volume for the local market.

JLR returning to global manufacturing?

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now