Honda on Tuesday revealed a prototype Brio, the new small vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at a motor show in Thailand.
The car has been designed as a commuter for urban areas and is 3,610mm long, 1,680mm high and 1,475 mm wide with efficiently packaged interior.
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Honda will offer different versions in Thailand and India to reflect local customer needs. It will build on respurces developed through its motorcycle business and use locally sourced parts and materials such as sheet steel.
For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of better than five litres/100km will allow the Brio to qualify as an eco-car by Thai government standards. A starting price of about THB400,000 (US$13,200; EUR10,000) is the target. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.
“Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilising our own experiences cultivated by motorcycle business here in Asia,” said Takanobu Ito, president and CEO of Honda Motor.
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