BASF has opened an expanded coatings technical competence centre in Bangkok, Thailand. Located at the supplier’s site in Bangpoo, the centre spans about 2,300 sq m and serves the automotive industry in the ASEAN region.

The centre is equipped with facilities and laboratory for product development, performance testing, colour design and a production unit.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Peter Fischer, senior vice president, coatings solutions Asia Pacific, for BASF said: “We believe that this centre will become an important business partner to our car and motorcycle customers in the region, by providing them with innovative, reliable coatings solutions and supply capability. Our technical and production footprint follows the market needs and supports our customers’ growth plans.”

“BASF has been active in this region since 1966, with a strong foothold in Thailand,” said Boonchai Opas-iam-likit, BASF’s group managing director of Thailand, Vietnam, Cambodia, Laos, and Myanmar. “Thailand’s position as a key player will be further strengthened with the economic development of its neighbouring countries and the vision of the ASEAN Economic Community. The opening of this technical competence centre reflects the increasing prominence of the ASEAN automotive market and demonstrates the strategic importance of [the region to us].”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact