Tesla has said it was developing a platform for car owners in China that would allow them to access data generated by their vehicles.

Tesla, which makes Model 3 sedans and Model Y sport-utility vehicles at its Shanghai factory, aims to launch the data platform this year, it said in a statement cited by Reuters.

This is the first time an automaker has announced plans to allow customers access car data in China, the world’s biggest car market, the news agency said.

Automakers for the past several years have been equipping more vehicles with cameras and sensors to capture images of a car’s surroundings. Control of use, sending and storage of these images is a fast-emerging challenge for the industry and regulators worldwide, Reuters noted.

China last month published draft rules to ensure the security of data generated by smart cars. Data collected from Tesla electric cars in China is stored in the country, a company executive said last month.

Reuters noted Tesla in April was targeted by state media and regulators after a customer, angry over the handling of her complaint about malfunctioning brakes, climbed on top of a Tesla car in protest at the Shanghai auto show. Videos of the incident went viral.

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Tesla provided the data related to the brake incident to the customer complying with the local authorities’ order.