New vehicle sales in Taiwan increased by 5.6% to 40,436 units in November compared with 38,284 units a year earlier, according to local reports citing company data.

The market was driven higher by aggressive marketing campaigns by the leading brands. Imported vehicles accounted for 41.5% of the total, with higher specification vehicles with additional safety features attracting more buyers.

Toyota and Lexus distributor Hotai Motor reported a 5.1% annual sales decline to 11,452 units last month, although compared with the previous month volumes were up by almost 14% – underpinned by aggressive marketing including offers of gifts such as TVs.

Yulon Nissan's sales increased by 5.6% year on year to 4,003 units while Mitsubishi distributor China Motor Corporation reported an 11.5% rise to 3,922 units

Honda Taiwan's sales jumped by over 31% to 3,201 units last month, lifted by strong demand for the HRV and CRV models, while Mercedes-Benz enjoyed an 11% sales rise to 2,261 units.

In the first 11 months of the year total vehicle sales increased by 1.2% to 402,452 units.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.