New vehicle sales in Taiwan increased by 20.1% year-on-year to 34,746 units in September, according to local industry sources. 

The market remained strong throughout the year, driven by strong economic growth and low interest rates. Sales in the first nine months rose 15.1% to 313,756 units.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Toyota and Lexus distributor Hotai Motor reported a 34% rise in sales to 11,574 units to claim a third of the market, helped by new models such as the updated Yaris.

Yulon Nissan reported a 5% sales rise to 3,670 units last month, followed by China Motor with a 19.6% sales rise to 3,577 units; Ford Lio Ho 1,922 sales; Mercedes-Benz 1,784 units; and Honda 1,598 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact