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March 6, 2019

Taiwan sales plunge 27% in February

New vehicle sales in Taiwan fell by 27.2% to 19,640 units in February from 26,965 sales a year earlier, according to local reports citing registration data compiled by Taiwan’s Directorate of Highways.

By bcusack

New vehicle sales in Taiwan fell by 27.2% to 19,640 units in February from 26,965 sales a year earlier, according to local reports citing registration data compiled by Taiwan's Directorate of Highways.

This follows an 8% year-on-year decline in January, resulting in a 14.8% decline in the first two months of 2019 to 63,783 units from 74,901 units previously.

Imports continued to gain ground over the two-month period, with sales falling by just 7.6% to 28,769 units to claim a market share of 45.1%.

Toyota brand sales fell by 7% to 16,504 units in the first two months of the year with the Yaris its best-selling model with 3,254 units, followed by the Corolla Altis with 3,242 units and the imported RAV4 with 2,218 units. The new RAV4 model was launched in early March which should help lift sales.

Lexus accounted for a further 3,769 units in the two-month period, up by 45% year-on-year while Mercedes-Benz sales fell 1.3% to 4,759 units.

Yulon Nissan sales were down by over 11% at 5,317 vehicles year-to-date with the Kicks sub-compact car its best-selling model with 2,479 sales; followed by Honda which posted an almost 25% sales decline to 4,815 units with the CRV and HRV its best-selling models with 2,292 and 1,297 units respectively.

Mitsubishi Motors, through its China Motor Corporation distributor, reported a 2.1% sales decline to 5,252 units year-to-date with the Veryca and Delica models accounting for 2,614 and 1,382 units respectively.

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