New vehicle sales in Taiwan increased by 32.6% year-on-year to 33,461 units in September, according to local reports citing industry sources.

Buyers returned to the market in large numbers last month after the annual ghost month, when consumers generally refrain from making large purchases. This year the ghost month fell in August – the seventh month after the Lunar New Year.

Dealers also enticed buyers back into the market with promotional campaigns and discounts to help shift rising inventories. Compared with the previous month, September sales were up by more than 46%.

Toyota and Lexus distributor Hotai Motor sold 9,454 vehicles last month; while Mitsubishi distributor China Motor Corporation reported 3,936 sales; Yulon Nissan 3,599 units; and Mercedes-Benz 2,161 units.

Sales in the first nine months of the year were 3.6% higher at 323,650 units. The market is expected to continue to grow strongly in the fourth quarter, helped by the launch of new models including the Toyota Sienta compact MPV and the Mitsubishi Outlander.