New vehicle sales in Taiwan slipped by 2.7% year on year to 34,024 units in April, from 34,953 units a year earlier, according to data released by local industry sources. 

This follows a moderate year on year rise in the previous month, of 1.2% to 38,042 units, as sales stabilised following more volatile market conditions due to the Lunar New Year holidays earlier in the year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Sales in the first four months of 2017 were just slightly higher at 141,711 units, compared with 141,580 units in the same period of last year.

At the beginning of the year the industry forecast full year 2017 vehicle sales to drop by 3 5% to around 420,000 430,000 units, from near record volumes of 440,000 units in 2016.

Market leader Hotai Motor, the distributor of Toyota, Lexus and Hino vehicles, reported a 9% drop in sales to 9,615 units last month, while Mitsubishi Motors distributor China Motor Corporation's sales fell 5.6% to 4,309 units.

Yulon Nissan Motor saw its sales rebound strongly in April, by almost 12% to 3,819 units, while Mercedes Benz sold 2,256 vehicles followed by Honda with 1,969 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact