Rival car makers have launched sales incentives to combat the success in Europe of the Ford Focus C-Max.

The C-Max is one of the most recent entrants in Europe’s medium-sized people mover (minivan) segment but it has won 13.4% of the European market since its introduction in late 2003.

Ford´s competitors have taken notice of the newcomer and have responded with incentives, said Earl Hesterberg, vice president of sales and marketing for Ford of Europe.

Hesterberg declined to name the competitors but said most of the deals were being offered in France and the United Kingdom.

The C-Max was seven years late to market and was widely criticised for not having enough seats. But the model is attracting more customers than even Ford anticipated, especially in France.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This year Ford will make about 160,000 C-Maxes, about 11,200 more than planned.

The C-Max competes in the compact minivan segment against vehicles such as the Renault Scenic, Citroen Picasso and Volkswagen Touran.

The C-Max is the first vehicle built on the next-generation Focus platform.

The redesigned Focus will go into production during the third quarter. It will be shown at the Paris motor show in September and go on sale in the fourth quarter.

Hesterberg told the Automotive News Europe Congress in Montreux that incentives had increased sharply in Europe during the last 13 months.