Nissan luxury brand Infiniti has developed a new dealer chain for Europe by picking outlets with experience in premium brands rather than adding showroom space at existing Nissan shops.

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The automaker said it is working with “some of the leading names in the European premium automotive retail sector, in preparation for its entry into the most competitive market in the world”.


The first European Infiniti Centres will open in nine countries from October 2008, including the major markets of France, Spain and Italy.


Six more countries will be added from January 2009, followed by a further six countries from April 2009, including the UK and Germany.


Infiniti said it had recruited “a select number of highly qualified distributors across Europe with experience of selling other premium automotive brands, primarily based in metropolitan city centre locations”.

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Major premium retail groups Neubauer Distributeur in France, Bergé Automoción in Spain and Fassina in Italy will be joined by Beerens Group in Belgium, AutoBinck Holding in the Netherlands, Sarenne Motors in Switzerland, PGD Group in Poland, IND Commerce in Bulgaria and Nic J Theocarakis of Greece.


Neubauer Distributeur will open the first French Infiniti outlet in Paris in October. Dealers will also open in Lyon and the south of France mid-2009. The leading auto retail group in the Paris area and in the top five in France, Neubauer distributes brands including Ferrari, Rolls-Royce, BMW and Jaguar.


Bergé Automoción will open four outlets in October, two in Barcelona, one in Madrid and one in Valencia. Another will open in Madrid in 2009. Bergé already represents brands such as Ferrari, Maserati, Rolls-Royce and Bentley.


Fassina will launch the first Italian centres in Milan, Rome and Padua in October, followed by Bologna, Turin and Florence.
Fassina, established by 1982 European Rally Champion Antonio Fassina has experience with Volvo, Jaguar and Land Rover.


The first Belgian centre will be opened by the Beerens Group in Antwerp in October 2008, followed by an outlet in Brussels in 2009. Beerens is the largest private dealer in Belgium with 13 showrooms around the country. It represents a variety of brands including Audi and Volkswagen.


Autobinck Holding will open The Netherlands’ first Infiniti dealerships in Amsterdam and Rotterdam in November. The group will also open Czech and Slovakian outlets in Prague (early 2009) and Bratislava (early 2010).
AutoBinck Holding operates various importing and retailing units in the Netherlands, the Czech Republic, Slovakia, Slovenia and Hungary.


Switzerland, Infiniti Europe’s base, will see newly established Sarenne Group open centres in Zurich and Etoy (in the canton of Vaud) in October.


PGD Group will open an outlet in Warsaw, Poland, in October.


Sofia will be the location of Bulgaria’s first Infiniti centre run by IND Commerce, while Nic.J.Theocarakis S.A. will distribute the brand in Greece, both opening one outlet in October.


The second phase of Infiniti’s European roll-out begins in January 2009 with the opening of dealers in Sweden, Estonia, Latvia, Romania, Czech Republic and Israel.


Phase three begins in April 2009 with Germany, the United Kingdom, followed by Ireland, Lithuania, Slovakia and Finland in 2010. The Windsor Group will open their first centre in Dublin mid-2009.


Forstner Group will be responsible for the Stuttgart centre, while Riller & Schnauck will open an outlet in Berlin.


Agreements are in place for the majority of the remaining locations in Germany while talks with prospective dealers in the UK are “at an advanced stage of negotiation”.


Infiniti expects the UK to be its biggest European market outside Russia.


The brand will launch with two crossovers, the EX37 and FX plus the G37 coupé and sedan.