Ford’s restructuring plan is on track and the company will take further steps if needed to meet its targets, chairman and chief executive William Clay Ford said in Geneva on Tuesday, according to Reuters.

Reuters reported that Ford told journalists at the Geneva Motor Show that Ford Motor Company, which in January announced 35,000 job cuts and the closure of up to seven North American plants, had prepared a “worst-case scenario” which it could implement if necessary.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Ford told Reuters: “We would be foolish if we didn’t have a Plan B fairly well thought out.”

The report adds that the company aims to break even in 2002 and to post annual pretax operating profits of $7 billion by the middle of the decade.

Bill Ford also said that positive developments at the group’s European unit, also in the midst of an overhaul, provided hope for the US operations, according to the Reuters article.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now