Volvo Cars is revamping advertising, dismantling the multi-agency ‘Team Volvo’ and shifting responsibilities to Havas’ Arnold.
The Boston-based agency Arnold, already responsible for advertising in North America with SapientNitro, will now also cover the UK and China starting in 2012. The account will be managed by global brand director Jorian Murray and global executive creative director Sean Thompson.
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Team Volvo, set up in 2010, a creative alliance between Arnold Worldwide, Euro RSCG 4D and SapientNitro, will cease operating by the end of 2011.
This move coincides with Volvo’s recent push to shift focus from safety to design and luxury.
David Jones, global CEO of Havas, said: “These latest wins are proof of the solid relationship Arnold has established with such an iconic company. Arnold is flourishing as a global micro-network.”
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