BMW says it has expanded its DriveNow car sharing scheme to include Stockholm, taking the total number of cities in Europe to nine.
The car sharing service is launching in the Swedish capital with an initial 260 vehicles within a 50km² area. The city follows the usual DriveNow ‘free-floating’ car-sharing concept, whereby the cars can be rented and returned to any legal parking space in the business area.
In the first phase of launch, the cars will consist of the BMW 1-series, the BMW 2-series Active Tourer, and the MINI Hatch (three- and five-door).
“Research suggests that a large percentage of Stockholm residents have a real need to occasionally access a car, without actually wanting to own one”, said Fredrik Ellsäter, CEO of DriveNow Sweden.
Users will pay SEK 4.50 per minute while driving and SEK 2.50 per minute when the car is parked. Fuel, insurance, taxes and parking costs are all included in the price. As well as operating in Stockholm city center, DriveNow will also cover the areas of Kista, parts of Solna, Sundbyberg, Bromma and Arlanda Airport.
In a special launch promotion, the first 1,000 customers who register will receive free lifetime membership and 20 minutes of driving time.
DriveNow launched in 2011 in Germany and BMW says it already has more than 500,000 customers across the world, making over half a million trips per month.
How DriveNow Works
- Sign up for DriveNow with a registration fee of 290 SEK
- Locate your nearest car directly in the app. Open car by using the app or your loyalty card
- Reserve a car completely free of charge for up to 15 minutes. Extended reservation costs SEK 2.50 / minute
- You can drive anywhere, park anywhere you want and finish the reservation where it suits you best in the business area
- The price per minute for driving is SEK 4.50
- The price per minute of parking is SEK 2.50 (free between midnight and 6am)
- If the drive begins or ends at the airport for a fee á 100 SEK for Arlanda Airport and 70 crowns for Bromma airport
NB: Exchange rate. US$1 = SEK8.3
More information available at: www.drive-now.com