Subaru Canada (SCI) continues to show resiliency in the face of headwinds across the Canadian auto sector, posting its best-ever July sales last month.
The brand’s monthly tally of 5,159 sales outpaced the same month last year – the previous record July – by 2.3% and kept SCI on pace with its record-setting year in 2018 when it sold 58,070 units.
SCI’s July sales results keep it within reaching distance of year-to-date sales last year, with the brand just 1.1% off the previous year’s pace when it set its seventh consecutive annual sales record – this despite industry results which were down 5.5% through June.
“In a down year for the auto industry across the country, I am thrilled with these results,” said SCI chairman, president and CEO, Yasushi Enami.
The Crosstrek and Outback SUVs both posted their best July sales results on record. Crosstrek sales were up 63.8% compared to the same month last year while Outback sales increased 2.4%.
July was also a strong month for SCI regionally, with Ontario, Quebec and Atlantic regions all reporting their best July results on record. Sales in those regions were up 3.2%, 6.6% and 11.2%, respectively.
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By GlobalData