Over 90% of Chinese consumers say they are likely to seek out audio devices that allow smooth movement between car and home, according to a consumer survey conducted by Futuresource Consulting on behalf of Cinemo, a provider of in-car infotainment solutions.
The report, “From Living Room to Driver’s Seat: Exploring the Demands of a Unified Audio Experience”, drawn from more than 500 connected device users in China, where smart home and in-car connectivity adoption is among the highest globally, focused on four core themes:
- How consumers use audio across both home and in-car environments
- Their expectations for continuity of voice assistants and media control
- The factors influencing purchase decisions for infotainment and connected devices
- Desired AI-driven features and the privacy protections required to support them
According to survey results, many consumers already move between listening spaces throughout the day, yet current systems fall short, creating friction through incompatibility, manual steps, or poor synchronisation.
This gap is driving demand for intelligent solutions with features such as smart-home routine integration and unified voice control, with AI-supported experiences gaining strong interest.
At the same time, consumers expect clear safeguards, privacy protection, and the ability to stay in control, making trust a defining factor as connected audio ecosystems continue to evolve.
“For all companies shaping the next phase of audio innovation, the message is clear,” said Richard Lesser, CEO of Cinemo. “Consumers want uninterrupted listening without extra steps or uncertainty. Cinemo is positioned to answer these expectations with our open cloud ecosystem designed to link car and home audio in a way that feels natural and secure.”
Cinemo will showcase its seamless car-to-home audio experience at CES 2026 in Las Vegas.
