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March 1, 2022

Stellantis unveils strategic plan to 2030

Stellantis outlines sustainability, electrification and business aims in strategic plan called ‘Dare Forward 2030’.

By David Leggett

Stellantis has unveiled ‘Dare Forward 2030’ which it says is a bold strategic plan for the coming decade that will drive Stellantis employees to be ‘second to none’ in value creation for all stakeholders.

Stellantis also commits to becoming the industry champion in the fight against climate change, reaching carbon net zero emissions by 2038.

Stellantis CEO Carlos Tavares said: “Dare Forward 2030 inspires us to become so much more than we’ve ever been. We are expanding our vision, breaking the limits and embracing a new mindset, one that seeks to transform all facets of mobility for the betterment of our families, communities and the societies in which we operate.

“Stellantis will be the industry champion in climate change mitigation, becoming carbon net zero by 2038, with a 50% reduction by 2030. Taking a leadership role in decarbonisation, as well as a decisive step forward in the circular economy, is our contribution to a sustainable future.”

As part of the plan, Stellantis said it is aiming for 100% of sales in Europe and 50% of sales in the United States to be battery electric vehicles (BEVs) by the end of this decade. The company plans to have more than 75 BEVs and reach global annual BEV sales of five million vehicles by 2030.

The Jeep brand’s first-ever fully electric SUV will go on sale in early 2023.

In terms of business performance, Stellatis said that ‘speed of execution and a breakeven point of less than 50% of shipments will remain our hallmarks’. The company aims to double Net Revenues by 2030 and sustain double-digit Adjusted Operating Income margins throughout the decade.

Other highlights in the plan:

  • Reach one-third of global sales online in 2030; launch a global digital marketplace offering customers a seamless journey through the entire Stellantis galaxy of products and services
  • Circular economy “cradle-to-cradle” business unit
  • More autonomy to seven accretive businesses: mobility, financial services, pre-owned cars, aftermarket, data as-a-service, circular economy, commercial vehicles
  • Commercial vehicle market powered by 26 new launches and electric offerings in all segments, including new Ram 1500 BEV
  • More than 25% of global Net Revenues coming from regions outside Enlarged Europe and North America
  • China: Plan for asset-light business model to reduce fixed costs and limit exposure to geopolitical risk, with Net Revenues of €20 billion
  • Specific U.S. product offensive of more than 25 all-new BEVs
  • New car revenues from premium and luxury vehicle segments to increase fourfold
  • Women to hold at least 35% of leadership roles
  • Double the number of leaders with profit and loss responsibility 
  • Increase planned battery capacity by 140 gigawatt-hours (GWh) to approximately 400 GWh
  • Expand hydrogen fuel cell technology to large vans in 2024; first U.S. offering in 2025; further expands to heavy-duty trucks
  • With Waymo, pave the way for sustainable “Delivery as a Service”
  • Announce Stellantis Corporate Venture Fund with €300 million initial funding for advanced technologies adoption

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