SsangYong Motor Company announced that the company sold a total of 13,590 units in March 2019 – 10,984 units in domestic sales and 2,606 in exports including CKD kits.
SsangYong’s March 2019 sales jumped 19.5% over the same month last year, showing sales uptrend by surpassing 10,000 units in domestic sales thanks to new products launched this year.
In the domestic market, the company’s monthly sales posted record high in 39 months with an increase of 18.8% year-on-year since December 2015 when its sales were 11,351 units helped by brand-new Rexton Sports Khan (export: Musso Grand) and Korando (export: Korando).
In the overseas market, its exports jumped 22.6% over the same month last year, showing a recovery helped by new products including Musso Grand.
SsangYong’s January-March sales rose 13.7% over the same period last year, as its domestic sales recorded highest Q1 volume in 16 years since Q1 2003 when its domestic sales were at 39,084 units.
SsangYong launched two new cars with high competitiveness in the first quarter of this year that contributed to smooth sales growth with an increase of 14% at home and 12.4% abroad respectively.
Musso Grand, launched in January, has enjoyed the better-than-expected market response and held a prominent position in the original pick-up truck market in Korea.
Another brand-new car Korando, launched in March, is expected to boost mid-sized SUV based on its best-in-class driving performance and competitiveness.
SsangYong plans to expand its global sales by introducing new cars in more countries and accelerating to enter new markets.
The company became Number-3 automaker by sales volume last year in 15 years, recording its highest-ever annual revenue since the company’s establishment. In the domestic market, it recorded sales growth for nine straight years based on strong product line-up and successful launches of new cars.
Byung-tae Yea, CEO of SsangYong Motor Company, commented, “We recorded highest-ever Q1 sales in 16 years helped by a series of launches,” adding, “We will increase our global sales based on the strengthened product line-up amid growing global SUV market.”