South Korea’s SsangYong Motor, owned by Indian automaker Mahindra & Mahindra, strengthened its product line-up with the launch this week of the new Korando SUV.
Now in its fifth-generation, the new model – dubbed the New Style Korando C, is marketed as a family-friendly SUV. It has a full-flat rear seat, making it more spacious and children-friendly at the back. Safety has also been enhanced by eliminating driver blind-spots
Go deeper with GlobalData
The company aims to tap in to growing demand for SUVs both at home and in key overseas markets. It will be sold alongside the smaller Tivoli SUV model, which has proved very popular in global markets.
In the South Korean market the New Style Korando C is priced at between KRW22.4m and KRW28.8m (US$18,800-24,180).
SangYong produced a total of 155,800 vehicles in South Korea in 2016, making it the country’s smallest passenger vehicle manufacturers. The brand plans to increase exports this year by expanding into new markets in the Middle-East and South-east Asia.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
