Volkswagen Spanish unit Seat has opened a new prototype development centre (PDC) within its Martorell production facility, employing 300 engineers in both the technological centre and process engineering area.

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The PDC for the first time brings together all activities related to prototype development in both virtual and physical stages, thus providing substantial savings and shorter ramp-up times to launch new models. Seat spent EUR10m building and equipping the facility.


The 17,000 m2 centre combines many facets of prototype development, including virtual vehicles, data control models, pre-production vehicles, standard car assembly capability, productivity analysis and improvement, and digitisation of manufacturing processes.

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