The Toyota brand is to officially contest the Korean market from the first half of next year according to a local media report.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The Maeil business newspaper, citing industry sources, said Toyota plans to officially announce the launch of its brand in Korea with executive vice president Tokuichi Uranishi, who is in charge of overseas sales, visiting Korea during the first half of 2009.


Toyota established a sales subsidiary – Toyota Korea – in 2000 to sell its premium brand, Lexus.


The Toyota Camry is also brought into Korea through SK Networks, which began importing and selling foreign cars in November 2007.


The report said the Prius would also be introduced in Korea.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

A Toyota official told the paper details of models and launch dates would be announced after 20 March.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now