The Toyota brand is to officially contest the Korean market from the first half of next year according to a local media report.
Go deeper with GlobalData
The Maeil business newspaper, citing industry sources, said Toyota plans to officially announce the launch of its brand in Korea with executive vice president Tokuichi Uranishi, who is in charge of overseas sales, visiting Korea during the first half of 2009.
Toyota established a sales subsidiary – Toyota Korea – in 2000 to sell its premium brand, Lexus.
The Toyota Camry is also brought into Korea through SK Networks, which began importing and selling foreign cars in November 2007.
The report said the Prius would also be introduced in Korea.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataA Toyota official told the paper details of models and launch dates would be announced after 20 March.
