Ssangyong Motor has announced that the company has sold a total of 13,634 units in April 2014 – 6,010 units in domestic sales and 7,624 in exports.
Its sales in April increased by 8.1% year on year and 14.7% on an accumulated basis.
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The brand’s domestic sales reached 6,000 units for the first time this year with an increase of 17.5% over the same month in 2013, backed by continuous sales growth of the main models.
In particular, sales of the New Korando C and Rexwon W rose by over 15% from the previous year while the Korando Sports led sales momentum showing over 40% increase year on year.
The company’s exports also grew by 1.8%, exceeding 7,000 units for the second straight month and maintaining a sales uptrend since January 2014. Ssangyong said this was attributed to receiving “favourable response to the New Korando C in the global market and exploring new markets aggressively.”
Ssangyong says it has made efforts to expand its sales in the fast-growing SUV market in China as well as in the European market. The company continues to diversify its export markets.
The company is also focusing on the Chinese SUV market in earnest, which has been growing over 40% annually, by carrying out aggressive marketing activities including ‘Rising Dragon Cross China Tour’, a large-scale media test-drive event.
Lee Yoo-il, CEO of Ssangyong Motor, said: “Thanks to the sales growth in main models, we have been posting a sales uptrend for four consecutive months this year,” adding, “We will explore new markets aggressively and diversify our market structure to make up for reduced demand at BRICs markets.”
