Hyundai Motor Group has announced that Peter Schreyer has been appointed as the new head of design for the Hyundai Motor Group. He will therefore take responsibility for design at both Hyundai and Kia. 

The move is described as part of the Hyundai Motor Group’s bigger efforts to strengthen its competitiveness through qualitative growth.

“Strengthening our fundamentals, especially in the area of design, is imperative to secure long-term competitiveness,” said Woong-Chul Yang, Vice Chairman of Hyundai Motor Group’s R&D Centre in Korea. “Design is not just the most visible aspect of the car, but it’s an area customers have a strong emotional connection to. It is at the centre of our efforts to enhance our brand value. “

“Mr Schreyer brings a wealth of experience in design from the global auto industry and has a deep understanding of the Hyundai Motor Group. These valuable qualities will help build the foundation needed to make Hyundai and Kia leading global top automakers,” added Mr Yang.

Peter Schreyer was recently appointed as the first non-Korean president at Kia. Schreyer, a German national (originally from Bavaria) cut his teeth in Volkswagen Group’s design team and contributed to the distinct appearance of several VW and Audi models including the Passat and the Audi TT.

SOUTH KOREA: Schreyer appointed first non-Korean president at Kia