Peter Schreyer, Chief Design Officer at Kia Motors, has been appointed as the brand’s president – the first non-Korean to hold that title in the company’s history.
Schreyer, 59, joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand and became known for the “tiger nose” family look on Kia models.
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Kia says that since then the design team has unveiled a line of ‘exciting concept cars and dramatic new products including the latest Sportage, the new cee’d family and larger models for sale in the Korean domestic and some overseas markets such as Optima, K7 and Quoris as well as mass-market models such as Picanto and Rio’.
Kia says that in 2013 the last volume product in Kia’s range to come under his design philosophy – Carens – is due to be unveiled, complete with the Schreyer-inspired family look as well as the first sporty model to be added to the cee’d range.
Schreyer, a German national (originally from Bavaria) cut his teeth in Volkswagen Group’s design team and contributed to the distinct appearance of several VW and Audi models including the Passat and the Audi TT.
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By GlobalData
