Thomas Urbach took up his new post as president and CEO Mercedes-Benz Korea, replacing Harald Behrend, this week.
The German national previously was head of Mercedes vans sales and marketing vans in Berlin, a role he held from 2006.
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Urbach first joined Daimler in 1989 and was the Singapore-based sales chief for Mercedes-Benz cars and commercial vehicles for the south east Asia region from 2003.
The carmaker had a South Korean market share of 18.6% after selling 18,534 vehicles in 2011, second only in its segment to BMW, the Korea Herald reported.
