Kia has announced that its new luxury saloon that is due to be launched early next year will be called ‘Opirus’.
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‘Opirus’ originated from the Latin ‘Ophir Rus’ meaning ‘land of jewellery’ and ‘land of gold.’ In English, Opirus stands for ‘Opinion Leader of Us.’
The name was selected from a choice of three – Opirus, Regent and Conzern – via online voting on Kia’s website.
The new car will have engine displacements from 2.7 to 3.5 litres and a number of safety features including ‘active headrests’ and VDC (Vehicle Dynamic Control).
Kia already sells a saloon model called ‘Optima’ in the US.
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By GlobalData
