Mitsubishi Motors Corporation will begin a “phased introduction” of imported built-up cars in South Korea from next October.


Initial models are the Lancer Evolution sedan, Outlander SUV, Eclipse sports coupe, Lancer sedan and Pajero SUV.


Sole distributor MMSK is a Japanese/Korean joint venture recently set up by Daewoo Motor Sales, Mitsubishi Corporation and Mitsubishi Corporation (Korea).


It plans to sell 400 units in the first year and increase volume to 3,000 units by 2010.


MMC said it had decided to enter the market because the imported-vehicle segment was growing rapidly.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now