Reports in the Korean media say that the plug-in hybrid electric vehicle (PHEV) and electric car market is set for a growth spurt amid prospects for new government incentives and product introductions.

Hyundai has said it will begin selling its first PHEV Sonata sedan later this year and the government has announced it is considering subsidies for buyers who charge vehicles at home.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Hyundai’s PHEV Sonata is expected to go on sale in Korea between July and September. expects the vehicle will be introduced between July and September. Also, this year is expected to see the market introduction to Korea of the Chevrolet Volt, A3 Sportback e-tron hatchback and VW Golf GTE.

Korean media reports say that the government is currently reviewing options for incentives to encourage the plug-in market. 

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Monumo’s Anser® platform has won the Innovation and Environmental awards by reinventing electric motor design with ultra fast, system level optimisation and lower environmental impact. Learn how Anser® is powering the next wave of sustainable automotive engineering.

Discover the Impact