Kia has named Byung-Tae (Brandon) Yea president of Kia Motors Europe.

Yea spent his early career at parent Hyundai Motor and later Hyundai Motors America. He joined Kia in 1999 and has held a number of senior executive positions specialising in the development of marketing strategy and brand management.

In October 2010, Yea was appointed president of Kia in the Middle East and Africa region, based in Dubai, and has overseen significant growth in these markets over the past year, according to the automaker.

He succeeds Sun-Young Kim who is returning to Korea to take up a new position at the corporation’s headquarters.

Yea has been replaced as Kia’s Middle East and Africa president by Min Kun (MK) Kim, previously president and CEO of Kia Australia.

The new Australian chief is Chong Woo (Charlie) Kim who has worked in the country as a co-ordinating director since June 2009 after holding a similar role in Germany from 2002 to 2006, according to trade publication GoAuto News. Kim is also a former general manager for the Middle East and Africa region (2006-09).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.