Kia Motors has named VW head of advanced design Peter Schreyer, who designed such models as the New Beetle and Audi TT, to the newly created position of chief design officer.

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“Schreyer´s appointment will complement Kia´s significantly increasing emphasis on automobile design and support the ongoing regeneration of its model range,” the automaker said in a statement.


Schreyer (53) starts on 1 September and will oversee the design activities of the company´s regional design centres in Frankfurt, Los Angeles and Tokyo as well as the company´s flagship Namyang design centre in Korea.


Schreyer is scheduled to make his first public address as Kia design chief at the Paris motor show in late September when he will present the key elements of Kia’s new design strategy as the automaker’s first vehicle produced in Europe – the five door ‘ED’ family hatchback -makes its world debut.


As Audi´s chief designer between 1994 and 2002, Schreyer was credited with revamping the Audi brand with a number of revolutionary new designs. From 2002 to 2005, he was the chief designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts.

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His outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the red dot award. He has also won the German National Design Award several times for helping to propel the German auto industry in new directions with his sporty and innovative designs.