Kia has launched a global promotional campaign and ‘road show’ designed to lift sales amid the economic downturn.

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Starting in Portugal, the “Kia on Tour 2009” road show will be held in more than 150 major cities in Europe, Africa, the Middle East and Asia by the end of this year, Kia said in a statement.


“The show brings current and potential Kia drivers up close and personal with Kia’s latest models through customer test drives, multimedia games, sporting events, giveaways and free vehicle check-ups,” the statement said.


Kia has said that it expects 2009 sales to match 2008’s volume as demand grows for smaller cars.


Kia has targeted sales of 1.4m units this year, in line with the 2008 tally, and will also focus on cutting costs to deal with the recent rise of the Korean won.

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Kia sold 399,200 cars in the first four months of 2009, down 14.5% year on year.