Hyundai will finally start deliveries of its new Veloster coupe this week after labour disputes delayed the production of the key model.
The Veloster is at the heart of Hyundai’s push into premium segments which have been dominated by European manufacturers in South Korea.
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Hyundai is rebranding its image away from a maker of value-for-money vehicles into one that it says evokes new premium at affordable prices. The move has been hampered by persistent labour problems, however.
The latest protests by Hyundai’s unions has been over plans to reallocate workers hit production of the Veloster and Accent models at its plant in Ulsan during January and February.
The dispute led to 33% fall in production at the plant, delaying the launch of the new coupe. Hyundai said it plans to sell 18,000 Velosters in South Korea and plans to roll out the coupe in Europe in the first half of this year and North America and other regions in the second half.
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By GlobalData
