Hyundai has said that it will raise its export prices by an average of 3% to 5% in order to offset losses arising from the recent appreciation of the won – a particular problem with respect to the dollar and profitability on US-bound shipments. Hyundai has already started shipping 2003 models to the US at the increased prices.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The price increase will also apply to export shipments to Europe.


It is also reported that Kia has increased the prices of its 2003 models shipped to the US by 1-3%.


The won has appreciated against the US dollar by around 10% this year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact