Hyundai Motor has said that it has signed an agreement with South Korea’s foreign ministry to help South Korean embassies purchase more of  its vehicles.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The move is aimed at promoting Hyundai’s brand awareness worldwide, the company said in a statement.


Under the agreement, 109 Korean embassies or consulates will purchase Hyundai’s revamped Equus luxury sedan when they replace their older vehicles, the statement said.


“The agreement is expected to significantly help advertise the superiority of local cars,” a Hyundai official told the Yonhap news agency.


Hyundai rolled out its third generation Equus luxury sedan earlier this year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now