View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 30, 2010

SOUTH KOREA: GM to bring Chevrolet brand to Korea – report

GM is reportedly planning to introduce its Chevrolet brand into South Korea next year in an effort to boost sales.

GM is reportedly planning to introduce its Chevrolet brand into South Korea next year in an effort to boost sales.

Local media has speculated on the move in the light of recent management changes at the GM subsidiary.

GM Daewoo CEO Mike Arcamone said the Chevrolet brand would provide “a significant momentum” to increase the local unit’s sales and domestic market share, Yonhap news agency reported.

“According to our survey, half of the [Korean] public is familiar with the brand,” he was quoted as telling reporters at a motor show in the southern port of Busan.

The Daewoo brand name has been retained for GM Daewoo cars sold in Korea, but the Chevrolet name is used in all other markets.

Yonhap quoted Arcamone as saying GM Daewoo would not eliminate the Daewoo brand from the local market, allowing it instead to co-exist with Chevrolet.

 

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Auto