GM Daewoo Auto and Technology Co. has begun exports of the new Lacetti [the Lanos replacement expected to retain that name in most overseas markets] to Western European nations, signalling the start of its global marketing strategy for the popular compact sedan, the Korea Herald reported.
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The car maker reportedly said it has loaded 570 Lacetti sedans on an international freighter in Gunsan Port on the west coast yesterday. The vehicles are bound for Spain, Italy and Switzerland. It is also planning to export 1,098 more to other European nations, including France, Germany, Ireland, Greece and Norway, by the end of this month.
“Given that the Lacetti model received a favourable response from many European buyers at the Geneva Motor Show in March, it is highly likely that the new model will succeed in the European markets,” a GM Daewoo official told the newspaper.
“Full-scale sales of the compact sedan with engine displacements of 1.6 and 1.8 litres will begin across Western Europe in July through GM Daewoo’s local sales subsidiaries.
As part of the global marketing drive, the Lacetti will be shipped to North America in the second half of the year, with GM Daewoo aiming to expand annual exports of the model to over 100,000 units,” the official added.
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