German carmakers are lagging behind their Japanese rivals in aftersales customer satisfaction in South Korea, according to a survey.
Audi and Mercedes-Benz scored 768 and 808 points, respectively, but none of the four German companies outperformed any of the five major Japanese carmakers.
Marketing Insight data showed that the German companies drew many complaints as they failed to meet demands for after-sales service from local consumers.
The research company said that Korean consumers are increasingly prioritising aftersales service when they choose cars.
The report comes at a time when the top German brands are enjoying a sales boom in the country. BMW, Mercedes-Benz, Volkswagen and Audi account for 65% of the import market.