BMW’s Korean unit on Wednesday said it was looking to expand cooperation with Korea’s competitive parts makers.
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“We have two experts who look for prominent Korean companies,” BMW Group Korea president Kim Hyo-joon told the Korea Herald.
Speaking at a press conference held after the company donated 15 vehicles to high schools and universities as study aids to mark BMW Group Korea’s 15th anniversary, Kim said, “We have a list of about 100 Korean companies, and BMW’s collaboration with Korean parts makers will expand.”
As for plans for possible collaboration with other carmakers, BMW’s chief for Asia Pacific and South Africa, Guenther Seemann, said the company would remain independent.
“We decided as the group that to stay independent is to stay as the number one premium brand,” Seemann said. He added that past collaborations with other carmakers had not worked out and that the company had developed vehicles for a wide range of segments independently in order to offer vehicles in all possible segments.
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By GlobalData“We will collaborate with partsmakers for future parts, but we as a company will stay independent.”
Concerning this year’s sales, BMW executives said that conditions were improving and that the company would see significant improvements from last year.
For Korea, where BMW’s first half sales increased 43% year on year he said previous targets will be exceeded this year. The company had set this year’s sales target at 13,000 units, up 35%.
“I guess 13,000 units is no longer on the table, we will need more, but it will depend on the supply, not the demand,” he said.
