Dimming rear view maker Gentex Corporation has opened an automotive sales and engineering office in Seoul, Korea, in order to better support the company’s growing business with Korean vehicle manufacturers.
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Gentex Technologies Korea formally opened last week, and operates as a wholly owned subsidiary of the parent firm.
Managing director Yong-Ho Lee, who joined Gentex approximately 14 months ago, runs the division. Most recently, Lee was director and general manager of Schefenacker Poong Jeong Ltd., the Korean subsidiary of Schefenacker International, and a leading, worldwide automotive supplier. He also held high-level positions in the automotive industry at several other Korean companies, including Samboo Corporation, Hyosang Engineering and Daewoo Motor.
“Gentex auto-dimming mirror unit shipments to Korea increased by over 50% in 2002 compared with 2001,” said Gentex executive vice president Garth Deur. “Korean automotive brands are making an impact on the worldwide market, with ever-increasing quality and progressive vehicle content. We’re excited about supporting the market with expanded resources.”
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