Sales of hybrid electric cars in South Korea are expected to accelerate next year with government incentives expected to make some local models actually cheaper to buy than equivalent petrol models.

Local industry analysts suggested key mid-sized hybrid models, such as the Hyundai Sonata HF and the Kia K5, which also benefit from manufacturer incentives of up to KRW2.5m (US$2,395) per model, may become cheaper than their petrol equivalents with the additional KRW1m government subsidy to be introduced next January.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Given hybrid vehicles’ greater fuel efficiency, local sales are expected to get a substantial lift next year as the cost advantages become significant.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact