Shell and General Motors say Shell-branded stations across the US now accept what they maintain is the automotive industry’s first embedded, in-dash fuel payment and loyalty experience.

Customers who fuel their eligible Chevrolet, Buick, GMC and Cadillac vehicles at Shell stations, will be able to use Shell Pay & Save within GM Marketplace to pay for their fuel directly from their vehicles’ infotainment screen and earn and redeem Fuel Rewards savings.

Drivers using this payment option will make a few selections on the vehicle’s touchscreen and a three-digit code will be generated allowing the user to activate a specific pump and start fuelling. The amount due is then automatically charged to the customer’s payment method of choice, be that credit or debit or directly to their account.

This is done without swiping a credit card or using a mobile device and Fuel Rewards savings are automatically applied without the need to use a loyalty card.

Embedded in-dash fuelling at Shell, the nation’s largest branded fuelling network, is powered by GM Marketplace, the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services.

Marketplace allows GM owners to order food, make dinner reservations, find parking or hotels and locate and pay for fuel.

“Through Marketplace, we’ve been able to harness the power of the connected vehicle to change the way people think about everyday tasks like filling up,” said GM Marketplace Line of Business leader, Rick Ruskin.