Following the presentation of the new SEAT MO brand last June, created to boost the urban mobility strategy focused on micromobility products and services, the company has rolled out its first motosharing service in Barcelona with a total of 632 eScooters available to the public.
After the implementation of the Low Emission Zone (LEC) in Barcelona at the beginning of the year, SEAT is now offering a motosharing and a subscription service with fully electric scooters in the city, with the goal of ensuring individual mobility to all citizens, even during the days with traffic restrictions. With its agile, zero emission vehicles, SEAT MO aims to contribute to reducing pollution and improving urban mobility in Barcelona, the home of SEAT.
Go deeper with GlobalData
Lucas Casasnovas, the head of SEAT MO, said that “this launch strengthens our commitment to new urban mobility and is a further step in our aim to help create better cities and make mobility more accessible and affordable to the public, especially young people. Our objective is to offer the best product, with electric scooters equivalent to 125cc output, and the best service, including additional safety and hygiene measures against COVID-19. We want to become the true ally that cities need and contribute to making them safer, more sustainable and more efficient.”
The mobile app and cloud mobility platform were developed by the company’s SEAT:CODE software development centre in collaboration with SEAT MO. Users just have to download the app on their smartphone and look for the SEAT MO electric motorbike parked near their location on the map and unlock it. In the storage case of the eScooter there are two helmets for the driver and a passenger, as well as disposable hygienic caps and sanitizing wipes as safety measure against COVID-19. Additionally, SEAT eScooters receive a pioneering treatment on the surfaces with the Liquid Guard solution, a nano coating that protects the vehicles by eliminating possible viruses, microbes, bacteria and fungi.
Subscription model: the choice for customised mobility
SEAT MO also offers an all-inclusive subscription model that gives users access to an eScooter for weeks or months, including vehicle insurance, maintenance, a helmet and a weekly battery change. And all without any time commitment. The cost is 75 euros per week; 200 euros per month and in the case of renting one quarterly, 150 euros per month. The subscription model is intended for one user and an additional person, such as a family member.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe company has also implemented a weekly and monthly subscription format for its two electric kickscooter models. The eKickscooter 25 costs 15 euros per week and 40 euros per month, while the new eKickscooter 65 can be rented for 25 euros per week or 75 euros per month.
In this sense, Lucas Casasnovas highlighted that “consumer habits are evolving towards pay-per-use services. The new subscription model makes it possible to have a vehicle permanently available to the user, but without incurring associated costs such as parking, insurance or maintenance. And the most important thing: with maximum health safety, since during the subscription period, the user who contracts the service will be the only one using the SEAT MO motorcycle and kickscooters for the duration of the contract.”
A pioneering hygiene solution
The SEAT MO fleet of electric motorbikes in Barcelona is the first in Spain to have a pioneering hygiene solution, part of a European research project, to ensure the safety and hygiene of the vehicles. The project, called CAMS (COVID Adapted Motosharing Services), was led by SEAT; Elisava, the University School of Design and Engineering of Barcelona; and Nano-Care, manufacturers of the Liquid Guard product, and financed by the European EIT Urban Mobility programme (www.eiturbanmobility.eu).
The project consists in applying to all fleets, accessories included, the the innovative Liquid Guard solution, a nanotechnological solution that permanently protects users against viruses and bacteria. Liquid Guard Is a 100% ecological product, capable of eliminating 99,9% of viruses, microbes, bacteria and fungi. SEAT MO is the first operator in Spain in charge of testing the service in the city of Barcelona over the next few months, which will enable the motorbike sharing service to be offered with excellent hygiene measures.
The CAMS project is part of the European EIT initiative on Urban Mobility, of which SEAT is a member, which aims to develop innovations in urban mobility in the European Union to improve mobility and promote business innovation and the redesign of public spaces.
