Seat and Orange Spain have inked a deal to promote advances in the development and use of the connected car.
The agreement focuses on three main lines: To improve the experience of vehicle occupants by developing connected car innovations; offer the digital home or office experience to car users and implement a loyalty programme promoting frequent use of new connectivity and mobility solutions they launch onto the market.
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“This partnership opens up a collaborative space for both companies pursuing a common goal – promote the use of the connected car and make the car user’s experience easier and more efficient,” said Seat head of business development, Arantxa Alonso.
An initiative regarding vehicle digitisation carried out through this collaboration will be the launch of a project seeking solutions geared at turning the vehicle into the user’s second digital home.
In addition, both companies will work on providing leisure and entertainment services. Initial proposals include music, audiovisual and learning content, while guaranteeing occupant safety.
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By GlobalData
