Mitsubishi Fuso Truck and Bus has appointed Al Habtoor Motors as an additional distribution partner in Saudi Arabia. This multi-distributor approach is a well-established practice in highly competitive markets like the GCC region, and will help the Fuso brand to expand its customer base and market share in the Middle East.
Michael Kamper, senior vice president and head of marketing, sales and customer services of Daimler Trucks Asia, said, "Potential demand for commercial vehicles in Saudi Arabia is the biggest in the region, so we recognise that Saudi Arabia is a very important market. The appointment of AHM is based on their high performance in vehicle sales and customer services in the UAE over the past 35 years. I believe that their proven sales network and services in UAE will also strength our position in Saudi Arabia and provide reliability to our customers."
Fuso plans to launch the full range of heavy-duty, medium-duty and light-duty trucks and light-duty buses through AHM in Saudi Arabia in early 2016.