Local media sources in the Middle East say that GM is set to announce plans to establish a campus of the ‘General Motors University’ in Saudi Arabia at the Jeddah Economic Forum. This will champion GM’s Saudisation programme, providing training to young Saudi nationals in a number of areas in the automotive industry including sales, technical support, after sales and retail administration.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

General Motors is using its partnership with the Jeddah Economic Forum, and its theme of ‘Capacity Building: Developing People For Sustainable Growth’, to announce its intention to establish a campus of the General Motors University in Saudi Arabia.


Reports say that GM’s long-term vision is to have a GM University Campus in every major market in the Middle East, supported by its local dealer partners and government educational institutions. The first such announcement was made at the end of 2004 when General Motors’ Chairman and Chief Executive Officer, Rick Wagoner, signed an agreement with the UAE Minister of Education to establish a Dubai campus at the Dubai Men’s College.


The GM University training facilities would offer programmes ranging from short two to four month training courses aimed at entry level technicians all the way up to complete automotive apprenticeships lasting anywhere up to four years.


GM sources say that in 2004 General Motors enjoyed record sales in the Middle East, driven by increased sales in Saudi Arabia of the Chevrolet, Cadillac, GMC, Opel, Saab and Hummer brands. GM sold more than 45,000 units in Saudi in 2004, an increase of 45% over the previous year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.